Sticky Lawyers

Sticky Lawyers

As an attorney, how do you build trust so your clients stick to you? Do your unique areas of focus, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions?

Host John Reed talks with real lawyers who share stories about how they got sticky and what they've done to set themselves apart from the competition.

Recent Episodes

Full Throttle: The Journeys of a Litigator and Race Car Driver
Jan. 22, 2026

Full Throttle: The Journeys of a Litigator and Race Car Driver

Controlled speed requires split-second decision-making, a complete presence in the moment, and an intimate understanding of risk. Many attorneys experience that in the courtroom, but what if you sought it out every weekend, pushing high-performance machines to their limits on some of the country's …
Sticky Lawyers Looks Back: Lives in Practice
Jan. 8, 2026

Sticky Lawyers Looks Back: Lives in Practice

What if you can’t separate the lawyer from their identity?This compilation features attorneys whose practices aren't just what they do—they're who they are. They didn't choose their niches through market analysis or strategic planning. Their practices chose them.The pattern is clear: authen…
Sticky Lawyers Looks Back: The Architects & Builders
Dec. 31, 2025

Sticky Lawyers Looks Back: The Architects & Builders

What separates lawyers who wait for opportunities from those who create them? Architects and builders don’t just succeed in their practices—they invent them. They see gaps in the legal landscape and fill them with innovation, creativity, and determination. These are lawyers who treated thei…
Sticky Lawyers Looks Back: The Multidimensionalists
Dec. 29, 2025

Sticky Lawyers Looks Back: The Multidimensionalists

Many great attorneys are hyper-focused on the law they practice. But other remarkable lawyers enhance their practice skills with disciplines outside the law. We call them multidimensionalists.Ultra-endurance racing. Stand-up comedy. Ballet and music. Emergency medical response. Even clown perfo…
Sticky Lawyers Looks Back: The Crusaders
Dec. 23, 2025

Sticky Lawyers Looks Back: The Crusaders

What drives a lawyer to fight legal battles that others won't, to challenge an unacceptable status quo, or course-correct alarming trends? They may not be lucrative or glamorous causes. So why do it? Because it's the right thing to do.This special compilation episode celebrates the crusader…
Sticky Lawyers Looks Back: The Niche Pioneers
Dec. 11, 2025

Sticky Lawyers Looks Back: The Niche Pioneers

What makes a lawyer irreplaceable? It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of. …

About the Host

John Reed Profile Photo
John Reed

Founder, Rain BDM

John is the creator and host of Sticky Lawyers and the chief relationship builder at Rain BDM. With a unique background in law, marketing, and sales, he utilizes his particular set of skills to help clients get sticky by distinguishing themselves from the competition and differentiating themselves in the legal marketplace.