Recent Episodes
64
Jan. 22, 2026
Full Throttle: The Journeys of a Litigator and Race Car Driver
Controlled speed requires split-second decision-making, a complete presence in the moment, and an intimate understanding of risk. Many attorneys experience that in the courtroom, but what if you sought it out every weekend, pushing high-performance machines to their limits on some of the country's most legendary race circuits? Meet Roman Lifson, an accomplished trial lawyer and champion race car driver. Roman has carved out a unique niche in motorsports law while competing wheel-to-wheel
63
Jan. 8, 2026
Sticky Lawyers Looks Back: Lives in Practice
What if you can’t separate the lawyer from their identity? This compilation features attorneys whose practices aren't just what they do—they're who they are. They didn't choose their niches through market analysis or strategic planning. Their practices chose them. The pattern is clear: authenticity creates the most sustainable practices. The conscientious orthopedic surgeon becomes a conscientious personal injury lawyer. The geneticist who brings science to law and law to science. The prou
62
Dec. 31, 2025
Sticky Lawyers Looks Back: The Architects & Builders
What separates lawyers who wait for opportunities from those who create them? Architects and builders don’t just succeed in their practices—they invent them. They see gaps in the legal landscape and fill them with innovation, creativity, and determination. These are lawyers who treated their practices as laboratories, testing business models before scaling them. They created infrastructure for career paths that didn't exist, transforming fringe concepts into recognized professions. They
61
Dec. 29, 2025
Sticky Lawyers Looks Back: The Multidimensionalists
Many great attorneys are hyper-focused on the law they practice. But other remarkable lawyers enhance their practice skills with disciplines outside the law. We call them multidimensionalists. Ultra-endurance racing. Stand-up comedy. Ballet and music. Emergency medical response. Even clown performance. More than hobbies or creative outlets, these parallel pursuits can be every bit as demanding—and rewarding—as a legal career. This special episode looks back at Sticky Lawyers who refuse to
60
Dec. 23, 2025
Sticky Lawyers Looks Back: The Crusaders
What drives a lawyer to fight legal battles that others won't, to challenge an unacceptable status quo, or course-correct alarming trends? They may not be lucrative or glamorous causes. So why do it? Because it's the right thing to do. This special compilation episode celebrates the crusaders—Sticky Lawyers who aren't practicing law for a paycheck. A greater mission drives them. These are lawyers who looked at injustices and troubling circumstances around them and said, "This is wrong, an
59
Dec. 11, 2025
Sticky Lawyers Looks Back: The Niche Pioneers
What makes a lawyer irreplaceable? It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of. Yours. In this special compilation episode, John Reed celebrates the niche pioneers—Sticky Lawyers who saw unserved markets or entirely new legal questions and said, "I'm gonna own this." We’ll h
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About the Host
John Reed
Founder, Rain BDM
John is the creator and host of Sticky Lawyers and the chief relationship builder at Rain BDM. With a unique background in law, marketing, and sales, he utilizes his particular set of skills to help clients get sticky by distinguishing themselves from the competition and differentiating themselves in the legal marketplace.