What makes a lawyer irreplaceable? It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of. Yours. In this special compilation episode, John Reed celebrates the niche pioneers—Sticky Lawyers who saw unserved markets or entirely new legal questions and said, "I'm gonna own this." We’ll hear from lawyers who blazed trails for themselves and others in bicycle law, exploration law, paranormal law, and international war crimes. We’ll get insights from attorneys who counsel space companies, craft brewers, video game developers, outdoor recreation businesses, Amazon resellers, and graphic novelists. These lawyers established a vision for their practice and then went to extraordinary lengths to make it happen.

John Szymankiewicz always knew he wanted to be a lawyer. He also developed a life-long passion for beer – brewing it, drinking it, and after a slight detour into chemical engineering, building a law career around it.   Now, John is one of an elite group of Sticky Lawyers dedicated to counseling breweries, distilleries, and other small alcohol producers. Although practicing beer law sounds as enjoyable as hoisting a few pints with your friends, the work isn't all fun and drinking games. By knowing the industry so intimately, he can speak clients' language and has become a trusted business partner.  Whether navigating alcohol label compliance rules, creating employee manuals for brewpubs, or counseling distilleries about manufacturing hand sanitizer during a pandemic, the Beer Lawyer has seen it all.  Pull up a barstool and listen to a business development masterclass within the context of a unique niche law practice.