What makes a lawyer irreplaceable? It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of. Yours.In this special compilation episode, John Reed celebrates the niche pioneers—Sticky Lawyers who saw unserved markets or entirely new legal questions and said, "I'm gonna own this." We’ll hear from lawyers who blazed trails for themselves and others in bicycle law, exploration law, paranormal law, and international war crimes. We’ll get insights from attorneys who counsel space companies, craft brewers, video game developers, outdoor recreation businesses, Amazon resellers, and graphic novelists.These lawyers established a vision for their practice and then went to extraordinary lengths to make it happen.

Lance Johnson didn't set out to become a champion for ecommerce sellers on Amazon, eBay, and Walmart. With a chemical engineering background and experience as a U.S Patent & Trademark Office examiner, he set his sights on a traditional intellectual property practice, which is most of his work. But when his wife faced allegations of trafficking in counterfeit goods, which threatened to destroy her business, Lance found himself pioneering a new niche.Listen in as Lance discusses the legal intricacies of selling products in the digital world, what every new e-seller should know, and the details of the case that started it all. Learn about the inner workings of marketplace ecosystems of sites where we all shop.