What makes a lawyer irreplaceable? It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of. Yours. In this special compilation episode, John Reed celebrates the niche pioneers—Sticky Lawyers who saw unserved markets or entirely new legal questions and said, "I'm gonna own this." We’ll hear from lawyers who blazed trails for themselves and others in bicycle law, exploration law, paranormal law, and international war crimes. We’ll get insights from attorneys who counsel space companies, craft brewers, video game developers, outdoor recreation businesses, Amazon resellers, and graphic novelists. These lawyers established a vision for their practice and then went to extraordinary lengths to make it happen.

Zachary Strebeck has always loved games, whether on a board or a video screen. In law school, he took classes and participated in internships to gain the skills he knew he would need to represent clients in the games industry. And a niche law practice was born. A digital nomad who works from a laptop from any place in the world, Zachary solves the legal issues of game start-ups, successful video and board game publishers, and related industry players. His work as a graphic illustrator before law school informs his knowledge of the business, helps him build trust with clients, and allows him to speak their language. From contracts to copyrights to privacy law, Zachary has advised clients on myriad legal issues as their industry evolves to include artificial intelligence, augmented reality, and virtual reality. In this Sticky Lawyers episode, we hear how a guy with a passion for games created a successful practice built and operated on his own terms. Have a listen.